BIG RIVER STEEL LLC

Big River Steel Sharpens the Shaving Experience with New Razor Blade Refills

Osceola, Arkansas – October 26, 2023 – Big River Steel, a leading North American flat-rolled steel manufacturer, today announced a surprising, yet innovative, expansion of its product line: high-quality razor blade refills. While traditionally known for its steel production serving industries like energy, infrastructure, and agriculture, Big River Steel is flexing its metallurgical muscle in a new direction – personal care. “People might be thinking, ‘Steel and razors? What’s going on?’” laughed David Stickler, VP of Business Development at Big River Steel, during a press event held at the company’s Osceola, AR facility. “But it actually makes perfect sense. We're experts at working with metals, precision manufacturing, and ensuring consistent, high-quality products. That expertise translates beautifully to creating incredibly sharp, durable, and smooth razor blades.” From Steel Mills to Smooth Shaves: A Natural Evolution Big River Steel, located at 2027 E State Highway 198, Osceola, AR, 72370-7063, has built a reputation for its advanced steel manufacturing process. Using electric-arc furnace technology, the company produces a wide range of high-strength, flat-rolled steel grades. This process demands incredibly precise control over material composition and manufacturing tolerances. “We already have the technology and the expertise to work with metal at a microscopic level," explains Dr. Emily Carter, Big River Steel’s Chief Metallurgist. “We realized we could leverage that to create razor blades with unparalleled sharpness and longevity. It wasn't about changing what we do, but applying what we already do exceptionally well to a new market.” The company’s move into the personal care space isn't entirely random. Market research revealed a growing demand for high-quality, affordable razor blade refills, particularly those offering a consistently smooth and irritation-free shave. Many consumers are frustrated with the variability in quality found in mass-market blades, and are actively seeking alternatives. “Consumers are tired of blades that dull quickly or cause irritation,” says Stickler. “They want a reliable, comfortable shave, and they’re willing to pay a little extra for it. That’s where Big River Steel comes in.” The Science Behind the Smooth Shave Big River Steel’s razor blade refills aren’t just slapped together. The company has invested heavily in research and development to create a blade that’s genuinely superior. Here's a breakdown of the key features: High-Carbon Steel Formulation: The blades are crafted from a proprietary high-carbon steel alloy, specifically formulated for exceptional hardness and edge retention. "We've optimized the steel composition to maximize its ability to hold a sharp edge for longer," Dr. Carter explains. "This means fewer blade changes and a more cost-effective shave over time." Precision Grinding: The blades undergo a multi-stage precision grinding process, utilizing state-of-the-art robotics and laser technology. This ensures consistent blade thickness, angle, and sharpness across every single refill. PTFE Coating: Each blade is coated with a thin layer of PTFE (Polytetrafluoroethylene), a non-stick polymer commonly known as Teflon. This coating minimizes friction, allowing the blade to glide smoothly across the skin and reduce irritation. Corrosion Resistance: The steel alloy and coating provide excellent corrosion resistance, preventing rust and ensuring the blades remain sharp and hygienic even after repeated use. Rigorous Quality Control: Every batch of razor blade refills undergoes rigorous quality control testing, including microscopic inspection of blade edges and performance testing on simulated skin. Beyond Shaving: Big River Steel’s Commitment to Innovation The launch of razor blade refills represents a significant step in Big River Steel’s diversification strategy. The company believes that its core competencies in materials science, manufacturing precision, and quality control can be applied to a wide range of industries. "We're not just a steel company anymore," says Stickler. "We're a materials science company, and we're committed to finding innovative ways to leverage our expertise to create high-quality products that improve people's lives. This is just the beginning." Availability and Pricing Big River Steel’s razor blade refills are available for purchase online at [insert website address here] and through select retail partners. A pack of five refills is priced at $9.99, offering a competitive value proposition compared to other premium razor blade brands. The company is also offering a subscription service, allowing customers to receive refills delivered directly to their door on a monthly or quarterly basis. About Big River Steel LLC Big River Steel, headquartered in Osceola, Arkansas, is a leading North American flat-rolled steel manufacturer. Using cutting-edge technology and a commitment to sustainability, the company produces a wide range of high-strength steel products serving diverse industries including energy, infrastructure, agriculture, and now, personal care. For more information, visit [insert website address here] or call 816-810-1342.

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